WMTV 15 News Marks 31 Years of “Share Your Holidays” Food Drive
WMTV 15 News in Madison is celebrating the 31st anniversary of its "Share Your Holidays" campaign, aiming to raise $1.5 million in partnership with Second Harvest Foodbank of Southern Wisconsin to combat food insecurity.
Madison, WI, November 9, 2026 — WMTV 15 News is commemorating a significant milestone as it launches the 31st iteration of its annual “Share Your Holidays” campaign. This long-standing initiative partners with the Second Harvest Foodbank of Southern Wisconsin with the primary objective of addressing food insecurity within the region.
The campaign’s goal for this anniversary year is ambitious, setting a target of raising $1.5 million. This sum is intended to provide essential support to individuals and families facing challenges in accessing adequate food resources. The partnership between WMTV 15 News and Second Harvest Foodbank has been a cornerstone of community support for over three decades, demonstrating a sustained commitment to combating hunger.
The “Share Your Holidays” campaign typically involves various community engagement efforts, encouraging donations from individuals, businesses, and organizations throughout the holiday season. The funds raised are crucial for Second Harvest Foodbank’s operations, enabling them to procure and distribute food to a network of partner agencies that directly serve those in need. The anniversary highlights the enduring nature of the food insecurity issue and the community’s ongoing dedication to providing relief.
Details regarding specific donation methods, campaign events, and the timeline for this year’s efforts are expected to be released by WMTV 15 News and Second Harvest Foodbank of Southern Wisconsin. The sustained success of the campaign over 31 years underscores its importance in the local effort to ensure no one goes hungry during the holiday period and beyond.
Story summarized from the original created by Juliana Tornabene on www.wmtv15news.com, see more information here.
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