WMTV Launches “Share Your Holidays” Campaign Early with Badger Bash Event
WMTV's "Share Your Holidays" campaign, benefiting Second Harvest Food Bank, kicked off its donation drive early on Saturday at Badger Bash held at UW-Madison Union South, prior to its official Monday start.
Madison, WI, November 7, 2026 — WMTV has initiated its annual “Share Your Holidays” charitable campaign, a drive aimed at collecting donations for the Second Harvest Food Bank. The campaign, which officially begins its main phase on Monday, saw an early start to its donation efforts this past Saturday.
The early kickoff event took place at Badger Bash, hosted at the UW-Madison Union South. This pre-launch event allowed for initial donations to be collected ahead of the campaign’s official commencement on Monday. The partnership with Second Harvest Food Bank signifies a commitment to addressing food insecurity within the community during the holiday season.
While the summary provided indicates the early start and the beneficiary, specific details regarding the types of donations being sought, the target amount or goals for the campaign, or the immediate outcomes of the Saturday kickoff event were not specified. Similarly, further information about the significance of the Badger Bash event itself or WMTV’s specific involvement beyond hosting the early drive was not detailed.
The “Share Your Holidays” campaign by WMTV is a recurring initiative designed to support the essential work of Second Harvest Food Bank. This food bank plays a crucial role in distributing food to individuals and families in need across the region. The campaign’s official start date is set for Monday, continuing its drive to gather resources that will directly benefit the food bank’s operations and its ability to serve the community.
Story summarized from the original created by Ashley Weil on www.wmtv15news.com, see more information here.
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